POSITION SUMMARY

The Vice President of Membership is a senior executive responsible for overseeing the full membership lifecycle – from acquisition and onboarding to engagement, renewal, and advancement – while ensuring alignment with the organization’s mission, revenue goals, and long-term strategic plan. As a member of the executive leadership team, the VP of Membership drives member-centric innovation, leverages data to inform decision-making, and collaborates cross-functionally to deliver compelling member value and a differentiated member experience. The role carries direct responsibility for a significant portion of the organization’s earned revenue and is critical to sustaining organizational impact and financial health.

WHERE YOU WILL WORK

This position can be remote, hybrid, or in office. Our office location options are Austin, Texas National Headquarters and Washington D.C. Government Affairs (Arlington, Virginia).

ESSENTIAL RESPONSIBILITIES

You are expected to perform the following essential responsibilities of the position with reasonable accommodation. The position may include other responsibilities as assigned.

• Oversees all activities related to planning, implementation, and evaluation of membership initiatives to maximize results.
• Stays abreast of external membership retention and recruitment best practices to drive internal strategies and results.
• Collaborates closely with colleagues in other departments to develop and facilitate the creation and delivery of membership value for each segment. Develops and executes promotional tactics that drive awareness of membership benefits to increase recruitment and retention. 
• Partners with Communications & Marketing to define membership segments, develop targeted lead strategies, and execute integrated, data-driven campaigns that drive member acquisition and retention.
• Works within the Salesforce Association Management System (AMS) to help ensure data governance best practices and effective use of the system.
• Evaluates and sunsets underperforming offerings based on data and strategic fit.
• Serves on cross-functional teams as project owner, stakeholder, or subject matter expert.
• Defines and manages Membership operations, including the oversight of a tier 1 customer service department.
• Manages multiple affinity partners.
• Assists staff in resolving operational and escalated member issues.
• Leads staff for the International Committee that is focused on international members recruitment and the History Committee.
• Fosters a culture of accountability, innovation, and continuous improvement.
• Sets clear goals, performance metrics, and professional development plans for team members.

Experience

Required:

• Ten (10) or more years of progressive leadership experience in a membership role for a nonprofit organization with experience directly related to the essential responsibilities of this position.
• A minimum of five (5) or more years of recent experience in a senior membership leadership role.
• Seven (7) or more years of experience supervising employees.

Knowledge, Skills, and Abilities

Required:

• Proficient in using and managing Association Management Systems, preferably in relation to Salesforce, and has an advanced understanding of how to use software for analytics tracking, decision making, and reporting.
• Experience with governance structures and staffing committees.
• Experience with digital transformation and member experience innovation.
• Proven leadership and emotional intelligence skills.
• Highly purpose and results oriented with ability to drive strategic outcomes, build consensus, and navigate complex situations.
• Strong customer service orientation to interact and problem-solve with members and promote the association in a positive, professional manner.
• Demonstrated strong management skills with the ability to set and enforce priorities and deadlines.
• Outstanding time management and organizational skills with ability to manage multiple priorities and meet deadlines.
• Organized self-starter with the ability to work independently, multi-task, and handle time?sensitive material in a fast-paced work environment.
• Strong communication, interpersonal and collaboration skills and a demonstrated team player committed to working collaboratively with all constituent groups, including staff, board members, volunteers, program participants, and other supporters.
• Demonstrated ability to develop and deliver clear, concise, and impactful presentations to executive leadership, boards, and diverse stakeholder groups.
• Strong adaptability and flexibility skills.
• Strong proficiency in Microsoft Office 365 (Word, PowerPoint, Excel, Outlook, SharePoint, Teams).

Other

• Ability to work flexible hours in a complex organizational environment.
• Ability to travel to AANP Conferences when required (3-5% per year).

About American Association of Nurse Practitioners

About the American Association of Nurse Practitioners AANP is the largest and only full-service professional membership organization in the United States for nurse practitioners (NPs) of all specialties, with more than 120,000 individual members. AANP is unique among NP organizations by its number of members, well-established education department and network of relationships with state level groups. With a network of more than 200 NP Organization members, including other national, state and local NP organizations, it provides a unique reach to NPs in a wide range of communities and settings. As The Voice of the Nurse Practitioner®, AANP represents the interests of more than 325,000 NPs around the country, advocating for the active role of NPs as providers of high-quality, cost-effective, comprehensive, patient-centered health care. The mission of AANP is to empower all NPs to advance quality health care through practice, education, advocacy, research and leadership. AANP offers excellent benefits and a great work environment.

Connections working at American Association of Nurse Practitioners