Position Overview:

The Director of Marketing & Communications will work with the CEO and the MPA team to develop and execute marketing plans and materials for the association, relating to meeting goals in the following areas: membership retention and recruitment, meeting and expositions, sponsorships, publications and advertising sales, social media, and external relations. The Director of Marketing & Communications serves as the primary resource for developing marketing and communications for all MPA meetings, programs, and services.

Primary Duties:

• Develop and oversee revenue and expense line items in the budget related to marketing and communications.
• Develop and implement marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
• Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, meeting brochures and programs, presentations, proposals, etc.
• Develop and execute sponsorship solicitation campaigns for Annual Convention & Exposition, webinars, and other opportunities as appropriate. Work to develop relationships with potential sponsors throughout the year.
• Design and implement public relations initiatives to promote members and the profession throughout the state.
• Analyze marketing and membership data to assess goals and forecast needs.
• Review and maintain the MPA website to ensure that it fulfills marketing goals and objectives.
• Manage association’s social media presence, includes posting content daily, monitoring the profession’s partners and members, and engaging with stakeholders.
• Manage association’s marketing efforts, including writing, design and delivery of content for events, membership and general information.
• Manage preparation and distribution of press releases.
• Manage all outsourced contracts for printing, marketing and publication production.
• Oversee marketing and communications team.

Other duties as needed to accomplish responsibilities.

• Bachelor’s Degree in marketing, communications, public relations or related field of study
• Minimum of 5 years of association experience with marketing and communications focus
• Possess strong project management skills
• Be confident interacting with senior-level executives and volunteers
• Proven sense of initiative and ownership
• Excellent communication skills (written & oral), including outstanding editing skills
• Possess critical and analytical thinking skills
• Demonstrated ability to succeed in the fast-paced work environment; ability to learn quickly and meet deadlines
• Technical proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), general computing skills, and social media

Applicant must be extremely organized, able to multi-task and operate with only the highest degree of integrity