What You'll Do

The Senior Director of Marketing & Communications will serve as a strategic, visionary, and data-driven leader who elevates AMS's brand, storytelling, and reach. Reporting to the Executive Director and serving as a member of the senior leadership team, this individual will be responsible for developing and executing a comprehensive marketing and communications strategy that drives awareness, engagement, and growth across AMS's programs, membership, and events. This role is ideal for a marketing executive who blends creativity with analytical rigor, understands how to leverage AI and marketing technology to scale impact, and thrives in a dynamic, mission-driven environment. The Senior Director will oversee a talented team and manage a range of external consultants to ensure that AMS's voice and presence are consistent, compelling, and aligned with its strategic priorities.

Responsibilities include but are not limited to:

Strategic Leadership & Vision

• Serve as a member of the senior leadership team, contributing to organization-wide strategy, planning, and decision-making
• Develop and implement an integrated marketing and communications strategy that strengthens AMS's brand, supports its mission, and drives measurable results
• Act as a strategic thought partner to the Executive Director on branding, positioning, and external engagement

Marketing & Communications Oversight

• Lead AMS's marketing and communications efforts across membership, events, professional development, publications, advocacy, and partnerships
• Manage the organization's brand identity, messaging, and voice to ensure consistency across all channels
• Oversee HubSpot-driven campaigns, email marketing, audience segmentation, and CRM data management
• Direct social media strategy, content production, and marketing for AMS publications, events, and programs

Marketing Technology & AI Integration

• Conduct a full audit of AMS's marketing operations to optimize efficiency and effectiveness
• Leverage AI tools, marketing automation, and analytics to enhance outcomes and streamline workflows
• Oversee the AMS website, digital platforms, and marketing systems to ensure seamless user experience and engagement

Events & Revenue Growth

• Lead marketing strategy for AMS's annual conference to achieve a sold-out event each year
• Develop targeted campaigns to drive sponsorships, ad sales, and product certifications (including the Seal of Excellence)
• Execute data-driven marketing initiatives that increase membership, registrations, and non-dues revenue

Partnerships & Agency Management

• Manage relationships with external partners and consultants, including those responsible for: Podcast production (Educating the Human Potential), Montessori Life magazine editorial, sponsorships and ad sales, Seal of Excellence program
• Negotiate contracts, manage budgets, and ensure accountability for performance and ROI

Team Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing and communications team
• Build strong cross-departmental partnerships to ensure alignment and integrated campaigns
• Foster a collaborative culture grounded in creativity, accountability, and continuous improvement

You will report to the Executive Director.

You will supervise a marketing team of 3.

You will serve as a key member of the Senior Leadership Team.