A Typical Day May Look Like This:

Communications Strategy

• Increase the national profile of NAAG.
• Ensure NAAG is on the cutting edge of innovative and effective communications technology and strategy.
• Conceptualize, optimize, and produce NAAG and NAGTRI publications, including the monthly NAAG e-newsletter, Annual Report, annual SAGE directory, and quarterly newsletter. Ensure quality and consistency of NAAG materials and branding through editorial, design and production phases. 
• Create and execute search engine optimization (SEO) plan. Track and optimize analytics. Create rich and creative material optimized for search engines.
• Provide communications support for annual meetings and presidential initiative summit, including managing media attendance, script writing, web content, awards production, and photography.

External Relations and Internal Communications

• Lead external media relations. Field media inquiries. Orchestrate national news conferences, press availabilities, and other media events to promote member activities and initiatives. Develop working relationships with national reporters to enhance member visibility.
• Working with NAAG/NAGTRI counsel, keep the attorney general community apprised of important developments and issues related to their work.
• Crisis Communications.
• Keep the NAAG staff leadership team aware of important developments within the attorney general community and issues affecting attorney general offices.
• Track attorney general elections to promptly provide factual, nonpartisan information to the media and public.

Brand Strategy

• Improve and further develop branding strategy and comprehensive communications plan to communicate the mission, vision, and values of NAAG and NAGTRI, both internally and externally.
• Enhance the national profile of NAAG and NAGTRI with NAAG members, the public and allied governmental and NGO entities.
• Produce and update style guides. Continue organization-wide brand training.
• Develop and implement publications and newsletter strategy for both NAAG and NAGTRI.

Strategic Communications Support to Attorneys General Public Information Officers

• Provide professional communications support to all public information officers (PIO) in the attorneys general offices.
• Organize a biennial PIO professional development seminar as budget allows. Provide other web-based trainings as needed.
• Enhance promotion of state attorney general issues as well as the offices of attorney general.
• Develop and disseminate materials to enable PIOs to perform their jobs better.

Leadership & Management

• Supervise/lead communications team.
• Recruit and manage consultants as needed.
• Perform supervisory functions (performance appraisals, executive staff meetings, etc.)

• Undergraduate degree in Communications, Marketing, or another related field
• At least seven years of experience in communications, marketing, or another related field, preferably in government service
• Extensive experience in:
  • improving branding and communications strategies and using analytics to enhance those strategies
  • writing
  • crisis communications
  • managing a team
  • managing a budget
  • working with elected officials or senior executives
  • technological savvy and demonstrated interest in incorporating technology and analytics to develop and execute strategy