The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
The Vice President (VP), Membership Sales is responsible for all membership recruitment, retention and engagement for <$10B banks in a defined territory. The VP achieves new member recruitment and revenue goals, high member retention and sustained net growth in that territory.
This role collaborates across the organization and manages a team of member volunteers and Member Relations Consultants focused exclusively on membership.
• Design and execute recruitment and retention campaigns to increase membership penetration, bolster member engagement and provide exceptional member service.
• Recruit, educate, motivate and manage a team of volunteer bankers and Member Relations Consultants who are charged with recruitment and retention, in coordination with state bankers association leadership and staff.
• Collaborate with membership outreach and operations teams to analyze member engagement metrics and develop campaigns to strengthen utilization of ABA services.
• Develop, coordinate and host outreach events in territory focused on recruitment, retention and engagement.
• Participate in state banker conventions, ABA events and other industry forums to recruit new members and strengthen existing member relationships.
• Liaise with ABA officers and senior staff speaking on behalf of ABA at various events to ensure they have business intelligence and membership support.
• Oversee engagement activities through collaboration with all areas of ABA to connect members with expertise, opportunities, and meet the needs of the member.
• Other duties as assigned by business needs.
Bachelor’s degree in business, communications or related field or commensurate experience.
12-15 years of sales experience, membership sales within an association preferred.
Experience with marketing, public speaking preferred.
Nimble, Salesforce or a similar Customer Relationship Management (CRM) platform strongly preferred.
Ability to travel (~20%).
Excellent written and oral communications skills.
Strong organization skills, attention to detail and excellent time management.
Proven ability to multitask and meet deadlines.
Self-starter with a demonstrated take-charge approach.
Demonstrated ability to oversee a multi-million-dollar portfolio.
Willingness to be creative and innovative while producing tangible results.
Ability to work independently and as a team player.
Highly developed interpersonal skills and ability to interact professionally with C-level executives.
Ability to build a dynamic business plan that meets budget and timing requirements.
Excellent customer focus.
American Bankers Association (ABA) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
ABA encourages and celebrates diversity so if you are motivated, hardworking and want to make a difference, come as you are!
The American Bankers Association is the united voice of America’s hometown bankers—small, regional and large banks that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $12.8 trillion in deposits and extend more than $9 trillion in loans. ABA believes that government policies should recognize the industry’s diversity. Laws and regulations should be tailored to correspond to a bank’s charter, business model, hometown markets and risk profile. This policymaking approach avoids the negative economic consequences of burdensome, unsuitable and inefficient bank regulation. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s hometown bankers as they perform their critical role as drivers of America’s economic growth and job creation.