The Urban Land Institute (ULI) is a global research and education nonprofit organization whose mission is to shape the future of the built environment for transformative impact in communities worldwide. ULI Americas implements its mission through 42 local district councils across the United States. ULI New York is the largest district council, with over 2,500 members in the New York City, metro area.
ULI New York is searching for a Manager to join our small and collaborative team that serves local members in the real estate and land use profession and fosters relationships, learning, and leadership that meaningfully affect their careers, their communities, and the industry. We are looking for someone who is interested in staying with the team over the long term to grow ULI membership and impact.
The Manager position is a great opportunity for someone interested in working with regional industry and public and nonprofit leaders to address critical land use and development challenges. The Manager works closely with the Executive Director, ULI New York staff, and members to implement ULI New York’s business plan; oversee marketing and communications; coordinate program development; and support diversity, equity, and inclusion initiatives.
The Manager, reporting directly to the Executive Director, will work closely with ULI NY’s Chair,
Vice-Chair, volunteer leadership team, Executive Director, ULI NY staff, ULI NY’s Communications Committee, and volunteer members to oversee the development and execution of a communications and marketing plan, including email marketing and social media, that elevates the private and public sector’s awareness of ULI NY’s brand, program of work, commitment to advancing diversity, equity and inclusion (“DEI”) in ULI and the real estate industry in New York, thought leadership and community impact initiatives (Technical Assistance Panels (“TAPs”), UrbanPlan and UrbanPlan for Public Officials workshops).
The Manager will work collaboratively with ULI headquarters staff and communicate regularly with the co-chairs of the various committees and subcommittees within the Manager’s portfolio of work; communicate directly with senior industry leaders participating in ULI NY’s events and programs, general membership, prospects, sponsors and partner organizations; and, work collaboratively with outside contractors employed by ULI NY to support the organization’s DEI initiatives, annual Awards for Excellence in Development, and community impact initiatives.
The Manager will be responsible for coordinating the development of compelling, high-value content by ULI NY’s Program Steering Committee, Young Leaders Group (“YLG”) Programming Subcommittee and Women’s Leadership Initiative (“WLI”) Programming Subcommittee that showcases the thought leadership of ULI, ULI NY members and industry leaders.
The ULI NY staff currently works from home, but candidates should anticipate a return to an office environment in Manhattan in early 2022 for at least some portion of the work week once it is safe to return to the office in person.
The salary range for this position has been set at $67,000 to $77,000. Actual salaries will vary based on various factors including but not limited to experience, education, skills and other job-related factors. The range listed is just one component of ULI’s total compensation package for employees which includes a full and competitive benefits package.
Marketing and Communications:
The Manager will work closely with the Executive Director and ULI NY’s Communication Committee to advance the awareness and influence of ULI New York. The responsibilities will include:
Creating and implementing a marketing and communications plan that improves member, non-member, and public awareness of ULI NY’s program of work and increases member and non-member engagement with ULI NY, including through our annual Get Involved recruitment initiative.
Developing persuasive communications strategies, including social media, for
showcasing ULI’s thought leadership, increasing brand awareness in ULI NY’s market, and raising awareness of and interest in ULI NY’s community impact initiatives.
Supporting the launch of ULI NY’s new Communications Committee and working with Committee leadership and members to develop initial communication and marketing plan focused on promoting ULI NY programs.
Designing and scheduling email marketing that creatively and effectively promotes ULI NY’s programs, activities, and initiatives and improves email open rates, engagement and
Managing communications initiatives, including, but not limited to, newsletters, social media campaigns, email marketing, press releases, and annual reports.
Developing and maintaining timely, high-quality content on ULI NY’s website and social media accounts.
Measuring and tracking the effectiveness of marketing and communications plans and
Program Development and Coordination:
The Manager will work closely with the Program Steering Committee leadership and members to develop and coordinate the delivery and execution of timely, relevant and high-value programs.
Responsibilities will include:
Working with committee members to identify speakers and align the content with the priorities of ULI NY.
Attending monthly meetings, coordinating with co-chairs to produce agendas and related materials, and assisting in the development of content for 8-10 annual programs per
Attending meetings and events and ensuring high-quality
Working with the co-chairs to ensure programs and content are coordinated with the WLI and YLG programming subcommittees.
Working collaboratively with the co-chairs to develop the Program Steering Committee’s
Once ULI NY returns to in-person activities, the Manager will be expected to attend morning and evening events and programs multiple times per month, as well as regular monthly meetings of the committees and subcommittees in the Manager’s portfolio.
BA/BS degree or 3-6 years of relevant work experience in marketing and/or communications required; a degree in communications/marketing, business/public administration, or related fields preferred
An interest in real estate, land use or urban planning preferred; familiarity with the real estate and land use industry in New York desired
Prior experience with non-profit management or volunteer members desired
Proficiency in social media, email marketing (preferably Real Magnet), and WordPress
Proficiency in Adobe InDesign/graphic design
Proficiency in Microsoft Office (Word, Excel, Outlook, and Power Point)
Proficiency with CRM, NetFORUM preferred
Excellent oral and written communication and interpersonal skills to work with senior business and public sector executives and internal and external stakeholders
Demonstrated ability to: initiate tasks; assume responsibility; work with minimal supervision in a high production position; prioritize and reprioritize tasks as needed; handle multiple tasks concurrently and completely, with responsible follow-through
Strong organizational and project/program management skills
Collaborative, positive and team-oriented
Self-motivated, demonstrating meticulous attention to both details and deadlines