The Marketing Manager serves as a key driver of brand awareness and member engagement at the Bar, partnering closely with internal clients and cross-functional teams to develop and execute comprehensive, omni-channel marketing and communication strategies and campaigns in support of programs, services, publications, events, and other initiatives. The Marketing Manager develops and leads social media and content strategy, helping to grow and optimize digital and social channels as key tactics for proactive member engagement and revenue.
ESSENTIAL DUTIES & RESPONSIBILITIES
Provides day-to-day leadership, management, coaching and mentoring to direct reports.
Recruits and retains a diverse workforce and works to create an inclusive environment for direct reports within one’s department.
Serves as the primary strategic marketing advisor for internal clients, such as the Continuing Legal Education (CLE) program, Pro Bono Center, membership, volunteer communities, publications, professional services, and events.
Develops and executes comprehensive annual marketing and communication strategies and tactical plans, including articulation of business case and goals, audience segmentation, content and creative development, campaign management and optimization, day-to-day client service and support, and coordination with editorial, broadcast studio, and design teams on marketing deliverables.
Leads enterprise social media and content marketing strategy, serving as the resident subject matter expert and overseeing the channel roadmap.
Manages and maintains a robust content marketing and social media calendar, while curating and organizing content for re-use and amplification.
Creates innovative, social-first, channel-specific creative assets and content to support marketing campaigns and foster ongoing audience engagement.
Develops and manages paid social media strategy, including creative development, campaign execution and optimization, and reporting, including conversions and downstream impact.
Analyzes and interprets results from social media campaigns, shares findings to drive continuous improvement, and defines and reports on social media KPIs.
Stays on top of social media best practices and consistently brings forward new ideas to optimize content and campaigns.
Writes and edits compelling content for Bar channels, including DCBar.org, email blasts and newsletters, social media, video and multimedia production, and other marketing collateral.
Establishes and reinforces marketing processes and procedures, including the development of templates and best practices to drive enterprise-wide quality and consistency.
Performs other duties as assigned.
Direct managerial experience.
Experience developing and executing effective strategies and supporting tactics to meet KPIs.
Demonstrated track record in enterprise-level social media and content strategy, including experience developing content for multiple stakeholders, developing channel growth and engagement strategies, executing social campaigns, and managing internal guidelines and SOPs.
Understanding of all major social media platforms and ability to tailor content for the most effective results.
Experience writing, storytelling, and developing content and creative for digital channels.
Experience with design and development of social creative assets, including graphics, GIFs, short videos, and/or animations.
Project management experience with a proven track record of consistently delivering projects on time, within budget, and with a high level of quality.
Experience creating omni-channel engagement strategies and designing specific content strategies to meet business objectives.
Experience developing, analyzing, and reporting marketing KPIs and translating data into actionable insights.
Ability to guide cross-functional teams to meet deadlines and collaborate to set strategy, deliverables, and timelines.
Excellent oral and written communication skills.
Must be detail oriented and deadline driven. Able to multi-task and work in a fast-paced environment.
Excellent interpersonal and customer service skills. Must work well in a team environment and be able to interact with Bar members, volunteers, vendors, the public, and Bar employees.
Must work well under pressure, possess excellent organizational abilities, and able to manage several priorities in a day.
Must be adaptable, creative, and self-motivated.
Experience with enterprise social media marketing tools (Sprout Social, Hootsuite, Salesforce Social Studio, or similar.)
Experience with CRM (Salesforce preferred), Adobe Creative Suite, Canva, Google Analytics, other tracking tools, and social media and digital marketing platforms.
Ability to handle and maintain the confidentiality of highly sensitive information.
Bachelor’s degree in marketing, communications, business, or related field.
Experience in marketing and digital strategy.
Experience in a non-profit/professional association and/or agency.
This is not an attempt to list all essential functions of this position. Job duties may change over time based on organizational/department needs.
The D.C. Bar is proud to be Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability status, or any other applicable characteristics protected by law.
The District of Columbia Bar, created by the D.C. Court of Appeals in 1972, is among the largest unified bars in the United States. The precipitating force for the D.C. Bar's creation was the legal community's desire to have a single organization that could uphold the ethical standards and rules of professional conduct.
Today the Bar's mission is to provide service to the profession, the courts, and the community. The purposes of the Bar are to aid the court in carrying on and improving the administration of justice; to foster and maintain high ideals of integrity, learning, competence in public service, and high standards of conduct; to safeguard the proper professional interest of the members of the Bar; to encourage the formation and activities of volunteer bar associations; to provide a forum for and to publish information relating to the discussion of subjects pertaining to the practice of law, the science of jurisprudence and law reform, and the relations of the Bar to the public; and to carry on a continuing program of legal research and education and make reports and recommendations in the technical fields of substantive law, practice and procedure, so that the public... responsibility of the legal professional is more effectively discharged.
As a result of a member referendum, Bar dues may only be used to support the admission and continued registration of lawyers, lawyer discipline, the operation of the Clients' Security Fund, and certain administrative operations. All other Bar activities are supported by voluntary contributions, user fees, and other nondues sources of income.
The Bar is governed by a 23-member board of governors that reflects the diversity of the membership, including lawyers in public interest organizations, in government agencies, in large firms, in small firms, and in solo practice.