Information Technology and Web, Membership, Project Management/Program Development
4 Year Degree
ABOUT THIS POSITION
Reporting to the Director, Member Development and Career Services, the Manager, Digital Career Services is responsible for managing a suite of career-focused digital services at AAPA. This role leads and/or supports products that include both in-house and third-party platforms. Responsibilities include the ongoing platform management and assessment of product performance in service of revenue and member value.
The manager will ensure the products and services under their care support the intended goals for PA users, and work to develop and evolve these products to better achieve PA users’ career and community needs. This individual will collaborate with the membership team, web team, IT, marketing, and research, to ensure effective service management and continuous improvement. The Manager, Digital Career Services will be responsible for identifying and pursuing new developments of these products that enhance the value of AAPA’s career and community offerings.
CAREER PRODUCT MANAGEMENT
Lead the ongoing development of PA Portfolio, an in-house developed online career tool for PAs
Develop and maintain a lifecycle plan for this product, including enhancement and feature decisions
Gain a deep understanding of the user experience and work to evolve the PA Portfolio product to meet changing user needs and support AAPA goals
Conduct ongoing benchmarking of similar external products to generate ideas for improvement, staying tuned to the latest developments in related products
Lead user groups or focus groups as needed to inform development work
COMMUNITY PLATFORM MANAGEMENT
Lead the management and ongoing development of AAPA’s members-only online community, Huddle, run on a third-party software (Higher Logic)
Develop the overall community engagement strategy and goals, reporting on key performance indicators and benchmarks
Act as the technical guru for this platform, supporting other AAPA members that manage community groups, and engage in troubleshooting and technical support of platform in conjunction with vendor
Conduct ongoing benchmarking and stay tuned to the latest tactics in community management, identifying new opportunities to enhance value of the community
RECOGNITION PROGRAM MANAGEMENT
Manage the application system for a PA recognition program, which includes advanced survey functionality and a multiple-reviewer process, run on a third-party software (OpenWater)
Consult the customer care team staff, who are responsible for the administrative processing of program applicants
Work with the internal IT team and vendor to adjust and improve the application process as necessary to enhance user experience and streamline processing
Support a cross-functional team that onboards recognized PAs into various areas of impact across the organization, amplifying the work of AAPA
Report on the program, including metrics related to application processing and member engagement levels of approved and recognized PAs
ABOUT THE ACADEMY
AAPA is the national organization that advocates for all PAs and provides tools to improve PA practice and patient care. Founded in 1968, AAPA represents a profession of approximately 150,000 PAs across all medical and surgical specialties in all fifty states, the District of Columbia, the U.S. territories and the uniformed services. PAs are integral to modern healthcare and provide a solution to the demand for increased access to cost-effective, evidence-based, patient-centered care.
Due to considerations regarding COVID-19, AAPA has been operating remotely since March 2020 and plans to continue to have staff telework through August 31, 2021. Staff should be prepared to return on-site for meetings in Alexandria, VA effective September 4, 2021. Moving forward, AAPA plans to transition to a hybrid work schedule dependent upon their role and department. This would still require employees to be locally based.
ABOUT THE MEMBERSHIP TEAM
AAPA’s membership team is made up of eight professionals dedicated to delivering excellent service and support to members, and to growing membership revenue. The customer care team offers PAs direct access to information and services, while other membership team members support product and service development, membership recruitment and retention, membership research, analysis, and outreach. The membership team manages key products that help foster membership engagement and retention, including Career Central, PA JobSource, PA Portfolio and AAPA’s online community, Huddle. As a group, the membership team’s warm collaborative spirit is appreciated internally as much as it is externally. In addition to building relationships with AAPA’s members, they work to build relationships across the organization and touch almost every department in their day-to-day operations. The team is led by the Senior Vice President, Marketing and Membership.
Bachelor’s degree preferred
4+ years of digital service management, website or web platform management and/or digital product management experience
A proven track record of working with a variety of web-based products or platforms, demonstrating a keen technical understanding of both the front-end and administrative side of digital platforms
Strong understanding of the technologies underlying web or digital products is required
Basic HTML skills are required
Experience with technical support as well as user group management is desirable
Business acumen, ability to connect digital product development to AAPA revenue or membership goals
Outstanding organizational, project management and problem-solving skills.
Ability to balance multiple projects and priorities and function at high-level of independence.
Well-rounded interpersonal skills and experience interacting with diverse personalities.
Experience working in a non-profit or member-driven organization is a plus.
The American Academy of PAs is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.
About American Academy of PAs
Established in April 1968, The American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026.
AAPA is a fast-paced nonprofit membership organization. Our staff combines skill and passion to advocate for the interests of PAs and their patients, and serve as an educational resource. Our office is located in the Carlisle area of Alexandria, VA., only two blocks from the Eisenhower Metro stop.