Marketing Manager

To develop and manage strategic, comprehensive marketing campaigns for NSBA revenue-generating products, services and events.

Essential Functions/Activities: 

• Develop marketing plans; deploying successful marketing campaigns owning implementation from ideation to execution, to ensure goals and objectives are accomplished
• Oversee development of marketing tactics, by both internal and external creatives, tactics including traditional and emerging channels
• Measure and report on the performance of marketing campaigns, gain insights and assess against goals
• Build strategic relationships and partner with internal constituents, agencies and vendors
• Optimize email success through management and deployment of campaigns, ongoing testing and metric review
• Determine target markets and manage audiences/list development
• Experiment with a variety of organic and paid acquisition channels like content curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis
• Prepare and monitor marketing budget
• Performs other duties, including staff supervision, as assigned