Job Summary

The Web Administrator is responsible for leading and coordinating the development, feasibility, comprehensive layout and relational functionality of the ASGE family of websites. This includes the content look and feel, branding experience, messaging, site features, information architecture, and technical operability of the suite of websites.

Essential Job Functions

The essential job functions listed below represent the primary duties and responsibilities of this job.  Other duties and responsibilities within the scope of this job may be assigned to the employee.  These essential job functions may change from time to time based on the strategic and operational needs of the organization. 

• Oversee the development of content and navigability of all ASGE websites so that the user can effortlessly utilize site features and functionality to create a seamless user experience.
• Plan, implement, manage, monitor and upgrade the organization's websites.
• Respond to and troubleshoot all website issues.
• Ensure business requirements related to site development are developed and communicated to external web support entities.
• Oversee and update information architecture for ASGE websites as needed.
• Oversee technical management of the websites, including basic programmatic oversight, management of external website support entity
• Apply new technology, media, interactive research and emerging standards related to internet marketing and digital media.
• Collaborate with content editors to ensure content is updated and consistent across the site
• Conduct content audits to eliminate redundant and/or duplicate information
• Collaborate with all staff to ensure that the website aligns with brand strategy and meets the organization’s standards
• Ensure Search Engine Optimization capabilities throughout all sites and maximize results; ensure ongoing key/search word integration and align content with search capabilities.
• Possess a clear understanding of content objectives, relational purposes, timeliness, and presentation.
• Use site metrics tools to track site traffic, performance, and page views to regularly and systematically produce reports for site/system owners.
• Manage budget in key areas including content creation and design, e-commerce, work order testing, online tracking and analysis, new site content development, and search engine marketing.
• Deliver industry best practice and monitor content activities of competitor websites.

 Other Functions

• Review, edit and approve or reject work submitted and written by the web contributor team.
• Manage and ensure follow through of all work orders include maintenance, repair, navigability and functionality, whether internal or external through vendor.