Marketing, Meetings/Expositions/Events, Project Management/Program Development
4 Year Degree
Are you a creative marketing specialist with the expertise to drive brand awareness, leads, and program growth? If so, your opportunity will be to oversee and execute all aspects of marketing for a dynamic business that enables association clients to thrive by delivering premier non-dues revenue programs.
Profitable Association, Inc. (PAI) is seeking a highly-skilled marketing professional who enjoys variable customer solutions, and is responsible for marketing, messaging, branding, and execution for both PAI and client projects. Working directly with PAI’s leadership team, you will create innovative marketing and development solutions to motivate awareness, engagement, and growth, and to help increase sales for projects across multiple association clients. Attention to detail, a knack for efficiency, and excellent customer service skills are a must!
Work with leadership team to develop and execute overall marketing and business development strategies in the association marketplace.
Manage website content for company and also client sites.
Oversee social media presence and strategies, including regular blog posts.
Develop and execute multi-channel campaigns that drive leads, including executing B2B email marketing and management of copy, creative, data base, lists, and reports.
Create and maintain an email calendar to meet sales goals and project deadlines.
Maintain multiple lists and message compliance, segmentation, and data integrity.
Provide regular reporting of sales leads based on campaign activity.
Produce marketing copy and website content.
As applicable, interface with clients’ staff and third-party vendors.
As assigned, attend client meetings and association industry events.
WHAT YOU CAN EXPECT
An energizing job in a growing company, and an essential role on a dynamic team that works hard and has fun delivering great solutions for its association clients.
A front-line learning and growth opportunity where you will have ownership of a key area of expertise.
An opportunity to travel to several client and industry events per year.
Company support for professional development and training opportunities.
An encouraging, family-friendly environment with a CEO who understands work-life balance and who will be your biggest champion.
NOTE: This position is based in Friendship Heights, MD; however, partial telecommuting and workplace flexibility options are available.
TO APPLY: Send a cover letter highlighting why this job has your name on it, and a customized resume, to Hiring Manager at email@example.com.
ESSENTIAL SKILLS, EXPERIENCE, BACKGROUND
Outstanding writing skills, with inherent editing/proofreading acumen
Solid understanding of integrated marketing
Knowledge of SEO best practices and landing page optimization
Analytics background to measure results for enhanced effectiveness and efficiencies
Brand Messaging and Storytelling
Design and collateral development
Social Media Strategy
Deadline-driven with strong attention to detail, quality, and accuracy
Strategic planning skills and the ability to manage multiple, ongoing projects
Creative, out of the box thinking is essential
Proficiency in MS Word, Excel, and PowerPoint
Experience with Adobe Photoshop, InDesign and similar tools; HTML; WordPress; Google Analytics, Google AdWords, Google Tag Manager; Salesforce; MailChimp or similar email automation platforms; and social media platforms.
Bachelor's degree in marketing, communications, PR, journalism, advertising, English, or a related field is preferred
A minimum of three years of experience in marketing, preferably in an association or advertising agency environment. Candidates should have at least three years of digital technology, web, and social media experience.
Flexibility and ability to adapt to different situations and projects, and perform special projects as assigned.
An ability to work across a range of platforms and tools while applying multiple disciplines, serving the team and clients to deliver success.
A self-motivated and entrepreneurial approach, with an ability to work both independently and as a collaborative team player.
Trade Shows & Event experience is a plus
Experience working for or with Associations is a plus
Prior sales or small business experience is a plus
Telecommuting is allowed.
About Profitable Association Inc.
Sales and Marketing Firm based in DC, serving Association clients, delivering trade show, sponsorship, affinity, advertising and other non-dues revenue solutions.