POSITION DESCRIPTION Position: Media Relations Director Organization: National Farmers Union, Washington, DC Reports To: Sr. VP of Public Policy and Communications Date: April 2019
OVERVIEW The Media Relations Director oversees development and implementation of all NFU media relations strategies, relationship building with media and partner organizations, and coordination of member communications. The Media Relations Director ensures the organization’s messaging consistency and works with the Digital Media Director to ensure all external communications maintain consistent branding.
PRINCIPAL DUTIES • Develop messaging for NFU external communications and ensure that messaging is consistently relayed to target audiences by NFU staff and state organizations. • Develop relationships with journalists, editors, broadcasters, congressional offices, governmental agencies, and partner organizations. • Write and distribute news releases, audio news releases and op-eds. • Develop and distribute story pitches to major outlets requesting interviews or coverage of an issue. • Develop and distribute NFU member communications, including the Washington Corner and Union Farmer newsletters. • Organize news conferences/conference calls and other events both in Washington, DC and across the countryside. • Field media calls and occasionally serve as organization spokesperson. • Participate in planning all aspects of NFU annual convention and Washington, DC fly-in. • Coordinate Farmers Union Media Association (FUMA) conference calls and event coverage. NOTE: The duties listed are not intended to be all-inclusive.
COMPENSATION Salary is commensurate with experience. Benefit package includes paid health, dental and vision insurances, paid vacation and holidays, and a generous 401k retirement plan.
Applications must include a cover letter and resume and be emailed to email@example.com by May 15, 2019. Please add “Media Relations Director” in the subject line of the email.
EXPERIENCE/QUALIFICATIONS Job requires a bachelor’s degree in communications, public relations, or a related field and a minimum 3 years related work experience. Candidates with experience in agriculture policy and trade associations strongly preferred. Requires strong written and verbal communications skills. Previous experience with Adobe InDesign is preferred. Candidates should be detail-oriented and possess the ability to multi-task and collaborate effectively.
About National Farmers Union
NFU represents family farmers, fishers and ranchers across the country, with formally organized divisions in 33 states. The key to the success and credibility of the organization has been Farmers Union’s grassroots structure in which policy positions are initiated locally. The policy process includes the presentation of resolutions by individuals, followed by possible adoption of the resolutions at the local, state and national levels. Members and staff of the Farmers Union advocate these policy positions nationwide.
National Farmers Union believes that good opportunities in production agriculture are the foundation of strong farm and ranch families, and strong farm and ranch families are the basis for thriving rural communities. Vibrant rural communities, in turn, are vital to the health, security and economic well-being of our entire national economy.