The Marketing Communications Manager works closely with the Marketing Manager and the Director of Content with the creation and execution of marketing campaigns, management of social media, website updates, copy editing, and other communications/marketing related initiatives.

 SPECIFIC DUTIES AND RESPONSIBILITIES

Creates content and implements social media, digital and email campaigns, including developing plans and schedules.

• Actively coordinates marketing automation and Google analytics data to support and nurture pipeline processes, including distribution of leads to membership and marketing team members
• Analyzes marketing, social media, website, and other data to assist with implementation of strategies.
• Assists with the development of effective, targeted marketing campaigns
• Copywriter for projects such as web, e-media, brochures, direct mail, ads, etc.
• Utilizes Informz to conduct attractive, targeted, and effective email campaigns.
• Assists with the creation of an annual tradeshow booth.
• Creates and sends weekly Essentials e-newsletter
• Creates and sends monthly Member Benefit e-newsletter
• Edits and posts blogs multiple times each week to NALP’s content site, including acquiring art/photos.
• Internal point person for website updates, must have RISE and Worpress experience
• Manages, facilitates, and participates in company LinkedIn discussion groups, Facebook groups, Twitter groups, LawnSite.com public forums, etc.
• Understand all membership benefits, programs and events