As a member of the Sales team, the Senior National Sales Manager will assist in the procurement of booking meetings and convention business for the City of Baltimore. Work individually to cultivate new business and with the Visit Baltimore team to optimize existing accounts and correlating business. The incumbent will be responsible and accountable for meeting and/or exceeding annual sales room night goals, core work criteria as well as sales initiatives as defined in the action plans and the annual sales and marketing plan. Initiate and maintain relationships with counterpart sales staff of all member hotel properties and the Baltimore Convention Center, and keep updated on city information, which may enhance and educate potential client’s decision to book their business in Baltimore. Direct all regional sales activity focused on assigned market within designated region; focus sales efforts on generating new meetings and convention center related business opportunities for Baltimore and managing all aspects of the sales process including closing business. Work collaboratively with the Regional Director of Sales and the Director of Sales & Services. Act as primary point of contact for relevant market segment sales activities including tradeshows and direct sales initiatives.
Essential Duties and Responsibilities:
Solicitation of meetings and conventions within the Eastern region.
Handle solicitation of all assigned sales accounts within geographic territory and new business development accounts. All core sales functions including solicitation of new business, distributing sales leads and closing business for hotels and/ or convention center related business and act as a liaison between member properties and the client.
Responsible for meeting or exceeding room night and lead goal to support the organizational mission.
Develop action plans which are target specific, thorough, and quantifiable. Contribute to the marketing plan and budgeting process as it relates to convention sales.
Responsible for attending industry trade shows, both local and out of town, conduct site inspections, conduct in-person sales calls monthly, participate in FAM trips and direct sales initiatives, represent Baltimore in any community functions and networking opportunities pertaining to convention marketing/sales or Visit Baltimore membership programs to further support team mission and goals.
Maintain a working knowledge of the hospitality industry within the city of Baltimore. Maintain accurate account and booking information as well as customer profiles in CRM.
Comply with Company policies and procedures.
Any other duties as assigned by Director of Sales and Services.
Basic Qualifications: This position is based in Baltimore, MD.
Bachelor’s degree in Sales, Marketing or related field and 5+ years’ experience in the hospitality industry with specific background in tradeshow market place, or equivalent combination of education and experience. Hotel or CVB experience preferred;
Experience with the formal bid process, proven sales skills as they relate to sourcing new business, qualifying customers, lead development and follow-up, sales presentations and networking skills;
Must be familiar with the meetings industry and experienced with using assessments, rate negotiations, special deals, rebates and other negotiating tools;
Must have superior customer service skills with the ability to communicate at all levels;
Must be highly motivated, detail oriented and capable of handling multiple tasks at any one time as well as a proven track record of working independently;
Proficient in Microsoft Office products;
Strong organizational and presentation skills;
Candidate should have a valid driver’s license;
Willingness to work irregular hours and travel out of town to trade shows and meetings required.
Interested candidates should forward their cover letter, resume and salary requirements to firstname.lastname@example.org. NO PHONE CALLS PLEASE. Visit Baltimore is an Equal Opportunity Employer.
About Visit Baltimore
Visit Baltimore, a nonprofit 501c6, is the official sales and marketing organization that generates economic benefits for stakeholders through the attraction of convention, group and leisure visitors.