| The Membership Brand Manager will own the membership product and its services to drive membership and member retention, with a focus on the frontline licensed professional – stylists and salon owners. - Create brand awareness for Professional Beauty Association (membership-based organization)
- Develop membership value and messaging points that resonate with the frontline pro
- Evaluate portfolio of products and offerings
- Build a membership marketing plan to meet goals and drive the execution
- Develop a consistent set of analytics and tracking metrics to measure results
Membership Campaigns to Drive New Membership Develop and manage the membership marketing plan that drives PBA’s frontline professional membership growth - through brand awareness and new membership; including growth in the student membership channel. Member Retention and Engagement Develop and manage the membership marketing plan that drives PBA’s membership growth goals through retention and referrals. Membership Product Offering Owns membership brand equity and the portfolio of products. The Membership Brand Manager will evaluate and report on existing products and recommend new to meet growth and retention goals. Membership Campaigns Integrated membership communication plan built on sustained campaigns that deliver PBA’s growth goals by driving recruiting and retention. Will be responsible for working with other members of the marketing team to draft relevant content. Membership Benefits This person will own the brand equity and programs that support the product offering. This will include industry info, education, government affairs, PBA charities and events. Performance and Success Measures - Growing membership by member type as defined by 2020 goals
- Ensure Member Brand Equity Pyramid is aligned with overall PBA equity analytics & track metrics to measure results
- Growth of school programs and student members tied to 2020 goals
- Delivering membership marketing plans within budget
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