To provide support and help execute social media strategies with guidance and leadership from the Director on strategy, messaging, policies and best practices.
We are looking to engage the ACMP audiences through creative content and impactful messaging. ACMP is a “story-telling” association and needs someone to curate those stories and tell them in multiple ways through multiple channels. ACMP is a fun and growing association that wants to engage our audience on a global level.
In conjunction with the Director, the Digital Communications Specialist will idea generate, develop, implement, track, and optimize all digital marketing channels. The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. The Digital Communications Specialist will lead the day-to-day tactical efforts to maximize online traffic leveraging the optimal mix of paid media and organic search.
East Coast Applicants Only!
The ACMP team is virtual but is very connected on a daily basis. It is critical that this individual can keep pace be self-motivated and able to work remotely.
Essential Job Functions
Serves as the Association’s social media content creator/developer. Writes copy, takes photos and produces video for ACMP’s social media postings. Reports out on all social media activities and stats.
Writes and edits online content, which includes copy for web pages, social media messages, e-newsletters and bulk communication (emails, etc.).
Manage the association’s social media messaging and campaigns on Twitter, Facebook, LinkedIn and other social media platforms.
Implementing an SEO strategy including set up of Google Analytics/Google Ad Words.
Assist in content planning, creation, maintenance, and monitoring of all ACMP social media platforms.
Keep content on website up-to-date with correct information and brand guidelines. This duty may expand to include an app at a later date.
Create and maintain an editorial and production calendar for all mar/com activities.
Draft all social media content including, but not limited to, press releases, blog posts, video scripts, marketing emails and key messages for spokespeople.
Research and introduce new social and other new media tools and processes to the organization.
Experience in conducting podcasting, video capturing including editing.
Monitor member online and social behavior and grow engagement.
Gather and distribute daily summaries of news and relevant social media postings.
Work closely with the Director of Marketing and Communications to develop social media campaigns aimed at driving member recruitment and building engagement.
Create and send mass email communications including weekly, scheduled communications, unscheduled and/or one-time communications and conference promotions.
Support efforts to identify and implement email communications best practices.
Develop regular reports on emerging social media and communication trends and best practices.
Other duties as assigned.
Required Skills and Experience
Bachelor’s Degree from a regionally accredited institution and three or more years of experience in communications, advertising or marketing; must have a working knowledge of digital and social media, including real world experience planning, managing and executing digital and social media plans.
Bachelor’s degree in communications, marketing or related field.
3+ years of experience in social media management (preferably with advocacy/trade association organizations).
SEO skills using Google Analytics.
A passion for, and experience with, social media messaging and campaigns.
Digitally savviness and excellent writing and verbal communications skills.
Creative in thinking and able to share vision of that creativity in campaigns.
Strong design skills, including use of graphics and videos.
Organizational and multi-tasking skills.
Knowledge of, and experience with, data analytics.
Strong problem-solving skills.
Keen attention to deadlines and timelines.
Experience in pay-per-click and search engine optimization.
Proficient in Microsoft Word, PowerPoint, and Excel; Twitter and Facebook; Hootsuite platform. Experience with Informz email communication tool a plus. Experience and knowledge in HTML and Adobe Suite (Photoshop, Illustrator, etc.), Dreamweaver desired.
Limited travel required, including our annual national or regional conferences.
Speaking a second language is a real plus for this role but not necessary.
Additional Salary Information: East Coast Applicants Only! Please submit a cover letter (stating salary), resume, portfolio including video/podcasting work that you have had a part in working on or have completed yourself and no less than two writing samples.
About Association of Change Management Professionals
ACMP is the leading resource for the global community of individual change management practitioners. By facilitating connections between its membership community and commercial, government, nonprofit and educational organizations of all sizes, ACMP provides a community for its members to belong, learn, and thrive.