The American Association for Justice, formerly the Association of Trial Lawyers of America (ATLAÒ), promotes justice and fairness for injured persons, safeguards victims' rights—particularly the right to trial by jury—and strengthens the civil justice system through education and disclosure of information critical to public health and safety.
Associate Director, Marketing
Join our marketing team to support membership efforts in a growing association. We are highly collaborative and foster a collegial work environment. We regularly seek new and emerging technologies and methods. Bring your experience and out-of-the-box thinking to boost our marketing profile!
AAJ is looking for an Associate Director of Marketing to:
Directly supervise two marketing managers, providing training and mentoring as needed
Manage marketing for all membership campaigns, including retention, acquisition, member groups, and regional sales team support.
Manage a full life cycle marketing program, to include strategy, copywriting, project management, production, analysis, and reporting
Serve as resident expert on customer relationship management tool, creating campaign audiences and mining data for customer insights
Measure campaign results, member satisfaction, and online activity
Seek opportunities to cross-promote products and services and also insert membership marketing messages in Association’s other communications, events, and social media
Develop materials such as print and web ads, online content, brochures, exhibit collateral, flyers, talking points, direct mail packages, emails, and videos; collaborate on creative direction
Use content management system to develop and maintain online content
Consult with members, officers, internal stakeholders, and vendors on new strategies and messaging.
Salary is commensurate with experience. Please email resume and cover letter to HR@justice.org.
The ideal candidate possesses:
Minimum five years of experience in membership marketing in an association or agency
Experience in direct mail, e-commerce, mass email, list management and acquisition
Strong copywriting, editing, and proofreading skills
The willingness to oversee two direct reports, coaching and mentoring them to become stronger marketers
Intermediate to advanced skills in Word, Excel, PowerPoint, Google Analytics (or similar web analytics platform), and online content management system (Drupal or similar)
Ability to travel and represent association at two annual conventions and other membership events
Bachelor degree preferably in Business, Marketing, or Communications. MBA or related advanced degree a plus.
The American Association for Justice (AAJ), formerly the Association of Trial Lawyers of America (ATLA®), seeks to promote a fair and effective civil justice system—and to support the work of attorneys in their efforts to ensure that any person who is injured by the misconduct or negligence of others can obtain justice in America’s courtrooms, even when taking on the most powerful interests.