Based on research: recommends delivery vehicles for content and collaborates with SMEs, industry experts and volunteer committees to design educational and informational content that is global, differentiated and balance for target audiences.
Position Description: Responsible for the development and implementation of PMA education plans that meet the needs of the produce industry and the assigned community of interest. Responsible for curriculum development related to other PMA and Foundation education activities/programs.
The Education Manager works under the general direction of the Director of Education. This position works closely with most staff, especially those in Education, Research & Development, Events, PMA Subject Matter Experts (SMEs), Marketing, Meetings and Trade Shows, Business Development. This position manages speakers and vendors, and represents PMA to speakers, members and SMEs, both in person and on the telephone.
Creates, develops and manages educational programs for PMA communities of interest including live events and other learning opportunities. The Education Manager: (80%)
Manages strategic direction and development of education programming as determined by the goals of the education, the member value portfolio and event action plans.
Evaluates and recommends delivery vehicles for content that align with member preferences and target audiences, e.g. live events, eLearning, webcasts, job aids, articles, blogs, etc.
Collaborates with SMEs, industry experts and volunteer committees to design educational and informational content that is global, differentiated and balance the PMA member value portfolio.
Collaborates with SMEs, industry experts, PMA cross-functional areas and volunteer committees and members to develop content based upon member interests.
Continuously improves the member experience by improving the design of deliverables, based upon industry best practices, research data, evaluations and member feedback.
Provides input into creating the attendee experience (pre, during and post event), based upon attendee interests, community needs (target audience), market research (situation analysis) and country of origin.
Integrates live event content with online and social media to provide continuous year-round value for community members.
Creates, implements and ensures that education and training plan documents for assigned communities of interest are updated to reflect PMA’s most current topics, learning objectives, target audiences, delivery vehicles and priorities.
Identifies and communicates value of educational content to secondary audiences.
Manages portions of various event budgets totaling $200,000 related to speaker fees and expenses providing necessary reports to budget managers.
Manages all staff and volunteer task force meetings, conference calls, etc. regarding educational programming for live events.
Manages the selection process (Call for Speakers) for all speakers for assigned education programs including research, recommendation, contract negotiation and development.
Ensures that education content provide value to all PMA members globally.
Ensures that all educational sessions meet PMA standards of professionalism and meet identified educational goals.
Manages the development of handouts, discussion guides and other education-related materials.
Communicates all education programming information to Marketing and PR Departments for all assigned programs.
Manages project tasks in online management tool.
Reviews marketing and public relations materials for program content accuracy (2%)
Maintains and manages the subject matter expert’s database and serves as a staff resource for speakers (10%)
Maintain the PMA speaker database.
Create and maintain contacts with speaker’s bureaus.
Keep up-to-date on volunteer industry and professional speaker resources on specific topic areas and assist staff in identifying session speakers/subject matter experts.
Other duties as assigned (3%)
Expand personal competencies by reading professional publications, attending professional meetings, workshops, seminars, and by continuing education as appropriate. (5%)Selection Criteria
Measures of Success
Evaluations of education programs reflect attendee satisfaction of 4.0 or higher.
All project team members report satisfaction with the project management, leadership and partnership efforts of the Manager.
Education content has global value and appeal to secondary audiences.
Budget goals for all programs are met.
Timeliness and accuracy of communications.
Issues and challenges are identified and suggestions are put forth that can solve them.
Project and activity completion on or before deadlines.
PMA content quality standards are met or exceeded in all projects.
Travel Requirements: Approximately three to five trips per year
Telework and relocation benefits are not available for this position
Bachelor’s degree or equivalent work experience in adult education or project management and five or more years of related work experience.
Experienced in working in a collaborative environment and incorporating ideas from other subject matter experts into the design process
Background in the Produce Industry – Highly desired by not required.
Global experience and cultural learning sensitivity preferred.
Ability to plan and manage multiple projects and deadlines
Demonstrated history of providing innovative education solutions to meet customer needs.
Experienced in interactive, blended adult education program development including event-based, online/social learning and instructor led course development for external customers.
Demonstrated ability to negotiate mutual delivery and resource requirements and deadlines cross functionally.
Demonstrated ability to lead and influence others, to help shape the value portfolio.
Skilled in the use of Microsoft Office and project management products.
Excellent written, oral and interpersonal communication skills.
Works as well as team member and in self-directed activities in a fast paced environment.
Ability to determine and assign responsibilities for self and other staff and motivate them to do their best.
Able to work at a very fast pace, and adapt and work in a variety of situations.
Demonstrates ability to take initiative, identify problems and resolve them.
Demonstrates strategic thinking skills and ability to develop and execute a strategy.
Demonstrates dedication to continuous professional improvement.
Additional Salary Information: Please submit salary requirement with application.
For more than 60 years, the Produce Marketing Association has been the leading trade association representing nearly 3,000 companies from every segment of the global produce and floral supply chain. Members rely on PMA for the business solutions they need to increase sales and consumption, build strong professional relationships, and expand business opportunities. Produce Marketing Association is... located in Newark, Delaware.
The Center for Growing Talent by PMA was founded in 2006 by Produce Marketing Association, the leading trade association for the produce industry. The Center for Growing Talent by PMA is a nonprofit, 501(c)(3) corporation providing produce companies with unique programs to attract, develop and retain the produce industry’s most valuable resource — talented people. The Center for Growing Talent by PMA is dedicated to ensuring a quality workforce for the industry, and making a positive difference in the lives of current and future produce professionals by developing their potential for leadership, personal growth and career success.
Produce Marketing Association and the Center for Growing Talent by PMA are committed to the principle of equal employment opportunity. It is our policy to recruit, hire, train, and promote individuals, and to administer personnel practices and actions, without regard to race, gender, marital status, age, religion, national origin, political affiliation, sexual orientation or disability, as well as other classifications protected by applicable laws.