Communications/Editorial, Marketing, Public Relations
PRIMARY DUTIES AND RESPONSIBILITIES:
Develops and implements communications plans for BID events, promotions, and projects using a wide range of tactics that include online communications, printed collateral materials, earned media, etc.
Creates innovative content for BID’s website, social networks, e-newsletters, and mass emails. Maintains online content on a day-to-day basis and responds to inquiries and comments from all social media channels in a timely fashion (may need to collaborate with others on the staff to resolve reader concerns/questions). Evaluates effectiveness of electronic communications efforts using analytics.
Writes news releases, and pitches stories. Develops and maintains accurate and up to date media contact list. Tracks and records media placements.
Develops and produces printed collateral materials that support BID goals using Adobe Illustrator, InDesign, Photoshop or other desktop publishing software. Works with printers and graphic design firms to produce collateral materials as necessary.
Photographs BID events and initiatives. Procures and oversees photographers for major events. Maintains photo library.
Oversees vendors for public relations, graphic design, and website maintenance and design as necessary.
Other duties as assigned.
2-5 years of related experience in communications, public relations, marketing and/or government relations.
Excellent verbal and written communications skills.
Must have a strong commitment to the mission of the BID.
Ability to work in a fast-paced environment and willing to work outside to document the BID’s story and support events if necessary.
Knowledge of Word Press, Adobe Creative Suite (Photoshop, Illustrator, and InDesign), Mail Chimp, Google Analytics, and Hoot Suite.
Digital media experience preferred, including social media administration.
About Golden Triangle Business Improvement District
The Golden Triangle Business Improvement District (BID) is a dynamic organization that is looking for talent to complement its existing team. As a key partner in enhancing the neighborhood and public space from the White House to DuPont Circle and 16th Street, NW to 21st Street, NW, the Golden Triangle BID works to enrich the neighborhood through its Ambassador cleaning program, public space impro...vements, economic development initiatives, promotions, and outdoor events. Founded in 1997, the Golden Triangle neighborhood is made up of more than 31 million square feet of commercial office space; 4,000 businesses, 600 shops and restaurants, 7 hotels and 6 U.S. National Parks. The vision of the Golden Triangle BID is to maintain a vibrant downtown that encourages reinvestment in the neighborhood, and keeps visitors and stakeholders engaged and returning to enjoy everything the Golden Triangle neighborhood has to offer.