The Director of Public Affairs serves as the voice of FRA, managing all internal and external communications with members, media and elected officials. The Director reports to the President.
Day-to-day work includes: Maintaining effective communications with key external stakeholders; establishing a solid understanding of FRA’s mission, priorities and key issues; proactive collaboration with Regional Managers, Members and Allies to develop targeted strategies for the industry; and managing all external communications activities, including directing and directing staff members who produce external communications via publications, web content, digital and social media, media relations, government relations, and graphic services.
Core Job Responsibilities:
1) Manage public policy issue advocacy and grassroots. Provide analysis, progress summaries to membership, indicating high priorities as they emerge.
2) Serve as National press liaison, producing and distributing news releases, Promote FRA publications, programs and award winners through FRA News Releases.
3) Work with FRA’s President to strengthen relationships with organizations, coalitions, and other industry groups and leaders to help advance advocacy for FRA.
4) Develop and implement an integrated, organization wide strategic communications plan to broaden awareness of industry and strengthen FRA’s brand identity across key stakeholder audiences
- a) Maintain Policy Priorities and relevant documents on website. Draft, edit, and posts blogs, creative content, news analysis, and other content.
- b) Build FRA’s social media profile by managing leading content on Facebook and Twitter.
- c) Publish FRA monthly bulletin on topical action issues, collaborate with members, regional Managers and Allies. Monitor media and implement pro-active and responsive earned media activities utilizing Association leadership, Region Managers, and allies. Implement an ongoing campaign to keep members educated and motivated.
5) Identify and track regulatory concerns and opportunities at federal government level.
6) Special projects as assigned.