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Senior Vice President, Communications & Member Engagement

American Pharmacists Association

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Details
Posted:
April 9, 2018
Location:
Washington, D.C.
mapContent
Salary:
Open
Type:
Full Time - Experienced
CAE Preferred?
Yes
Categories:
Communications/Editorial, Marketing, Membership
Required Education:
4 Year Degree

Excellent opportunity for an exceptional professional with extensive, executive-level experience leading all facets of the membership and communications functions for an IMO. The brand new role of Senior Vice President, Communications and Member Engagement was created to play a turnaround role in membership development, member engagement, and corporate communications at the American Pharmacists Association. Key objectives will be the execution of a new member affiliation model, analyzing and strengthening member engagement, leading an AMS transition, and integration of the Association’s marketing, communications and membership functions. Reporting to the EVP/CEO and sitting on the senior leadership team, this role offers potential for a dramatic impact on the success of the Association, its members and the pharmacy profession as a whole.

 

Key Responsibilities

  • Define specific member engagement goals in collaboration with senior leadership and Board of Directors, and develop new products, benefits and services to meet goals.
  • Lead enterprise team in the implementation of new membership affiliation model.
  • Facilitate the alignment of APhA programs, products and services with the new membership vision and plan.
  • Lead the alignment of strategic business objectives and operations with the Association’s new affiliation and engagement initiatives, making recommendations for policy and operational changes to improve the overall member experience.
  • Develop action plan to identify and manage membership-related governance, political, and business challenges.
  • Develop strategies and oversee operational support for membership groups and communities, both online and off, creating processes, protocols, systems and success measures to ensure outcomes align with both individual and community preferences.
  • Lead centralization of Association-wide marketing, communications and membership functions.
  • Develop a corporate marketing and communications strategy that is focused on improving performance and revenue growth across all business lines, effective communication to members, external stakeholders and the public, and increasing membership growth and engagement.
  • Ensure the consistency of branding and messaging across all organization functions and business lines.
  • Develop and write content for a wide variety of communications vehicles.
  • Ensure that the association's AMS and overall digital presence aligns with and supports the Association’s affiliation and engagement vision.
  • Develop an annual public relations and external communication action plan to keep full range of stakeholder groups and constituencies informed of new developments, educated and engaged with APhA.
  • Represent APhA to high priority coalitions and partnerships.
  • Manage and develop a team of 17 staff in the Membership, Marketing, and Student & New Practitioner Development departments.
  • Develop budget for membership, marketing and communications, ensuring revenue goals are achieved and operations carried out within budget parameters.

Apply directly to Goodyear Executive Search by sending resume and letter of interest to Julie Goodyear at jgoodyear@goodexecsearch.com.

 

Qualifications

  • Bachelor’s degree, preferably in marketing or communications; master’s degree preferred.
  • Minimum 5 years' experience in an individual membership association directing all aspects of membership operations, engagement and development.
  • 15+ years’ combined professional experience in association membership, communications, and marketing.
  • Substantial experience developing strategic plans, creating value propositions and managing revenue budgets of $3 million plus.
  • Solid track record of success leading, developing and managing staff teams at all levels to achieve performance objectives.
  • Solid track record building membership communities and multiple paths for individual and group engagement.
  • Experience using leading edge communication technologies and CRM systems.
  • Experience serving as a liaison to stakeholder groups.
  • Successful at leading complex projects, achieving established goals on time and within budget.
  • High level of skill with campaign and crisis communications.

Additional skills, knowledge and abilities required:

  • Exceptional leadership skills; talented at building consensus, inspiring others to action and leading cross-functional work teams, both with and without explicit authority.
  • Conceptual, strategic thinker; connects the dots, envisions initiatives to meet organizational goals, and translates vision into plans, actions and operations.
  • Clear, persuasive, and engaging oral and written communication skills to communicate comfortably and effectively with members, volunteer leaders, staff at all levels, media, external stakeholders and vendor partners.
  • Exploratory, adaptive and resilient; comfortable managing change and ambiguity.
  • Deep knowledge of membership and engagement models as well as the use of both traditional and cutting-edge customer relationship management tools.
  • Ability to analyze and identify trends from data and research, particularly as related to engagement, membership and digital performance.
  • Demonstrated knowledge of digital platforms, services and culture.
  • Tactful and diplomatic; able to build and maintain constructive, professional relationships and defuse emotionally charged situations.
  • Ability to maintain composure, maintain work quality and meet deadlines in a fast-paced environment and in the occasional emergent situation.
  • Demonstrated track record of personal and organizational achievement with bottom line accountability.

Apply directly to Goodyear Executive Search by sending resume and letter of interest to Julie Goodyear at jgoodyear@goodexecsearch.com.

 

NOTES:

Additional Salary Information: Competitive, commensurate with experience
About American Pharmacists Association
The American Pharmacists Association is the largest association of pharmacists in the United States with a membership of more than 62,000 practicing pharmacists, pharmaceutical scientists, student pharmacists and pharmacy technicians. As pharmacists assume greater roles in patient care, APhA provides its members with knowledge resources, customized professional development, networking and advocacy that translate into quality patient care and career advancement.
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