The Assistant Vice President, Strategic Communications will play a critical role in positioning the Insured Retirement Institute as the go-to source and thought leader for retirement planning issues. S/He will be responsible for developing and advancing a strategic communications program that supports IRI’s mission and must be passionate about helping Americans plan for a secure retirement. This is a pivotal position requiring exceptional leadership, writing, quality assurance and engagement skills with national, local and trade print and electronic media.
Develop and execute strategic communications plan to advance IRI’s mission, targeting trade and consumer press, broadcast and social media, using all communication techniques
Serve as the organization’s primary spokesperson for press releases and media inquiries and interact daily with reporters from major newspapers, network news organizations, industry trade publications, consumer publications and electronic newsletters
Lead strategic planning and execution for IRI’s National Retirement Planning Week
Establish and maintain communications policies, protocols and procedures that prioritize member engagement, and promote work with cross-functional department leaders to develop new communications programs and initiatives
Ensure effective development, implementation, and evaluation by measurable metrics of public relations plans
Work with individual IRI departments to develop consistent messaging across all traditional and social media channel
Partner closely with the government affairs department and use a wide variety of communications tools to influence policymakers to favor IRI’s Retirement Security Blueprint
Draft materials for the CEO and officers of IRI as needed, including speeches, messages, columns, presentations, and introductions
Serve as a strategic counselor and business partner to the leadership team in identifying and managing communications on critical emerging policy or member issues
Establishing departmental goals and metrics and monitor performance and results
Serves as staff liaison to IRI’s Public Relations Committee
Other General Duties:
Provide coaching and talking points to leadership on media inquiries and, when needed, lead media training for internal and external IRI spokespeople
Act as first point of contact if a rapid-response need should arise ensuring that proactive, positive messaging and dialogue exists regarding IRI
Cultivate and maintain relationships with public relations and public affairs decision makers from new and existing members, and media outlets
Develop creative story angles and consistently secure coverage in high-impact print, broadcast and online media outlets
Advance communications opportunities and solutions, and define and execute appropriate strategies to support them
Oversee IRI website content strategy
Design and prepare Annual Report
Review and edit internal and external documents for IRI stakeholders
Minimum of 10 years demonstrated experience and leadership in managing strategic communications, media relations, and marketing programs to advance an organization’s mission
Proven leadership skills, high degree of emotional intelligence, and self-confidence
Significant experience developing and executing multi-channel strategic communications plans
Well established media relationships and the ability to build additional media, social media, industry, and other relationships on behalf of IRI
Ability to inspire trust and confidence, including ability to sell ideas and influence directly and indirectly
Top of field verbal and written communication and presentation skills, including ability to distill complex issues into compelling communications
Approaches challenging circumstances and relationships with confidence and initiative
Excellent listener balanced with ability to challenge colleagues constructively and stimulate the thinking of others
Confident decision maker supported by disciplined, logical thinking, attention to detail and fact-based, documented conclusions and opinions
The ability to interpret emerging trends, transfer knowledge to peer executives and implement as appropriate to enable continued achievement of the organization’s vision
Ability to establish leadership credibility and inspire teams to achieve common goals
Strong business acumen/sensitivity; thinks holistically, incorporates overall organization objectives in developing team strategy and decisions
Leadership courage; ability to appropriately challenge status quo and influence others
Requirements (Knowledge, Skills and Abilities):
High-level written and verbal communication skills.
Strong written, analytical and oral communication skills.
Able to work well independently and as a member of a team.
Superior management skills; ability to influence and engage direct and indirect reports and peers.
Ability to make decisions in a changing environment and anticipate future needs.
Self-reliant, good problem solver, results oriented.
Ability to meet deadlines without sacrificing quality.
Experience measuring the ROI of communications activities
Social media savvy preferred
Ability to travel
Education and Experience:
Bachelor’s degree in Public Relations, Journalism, Communications or related discipline; advanced communications related degree or MBA preferred but not required. Trade or professional association, in addition to private sector experience preferred.
About Insured Retirement Institute (IRI)
The Insured Retirement Institute (IRI) is the leading association for the retirement income industry.
IRI proudly leads a national consumer coalition of more than twenty five organizations and is the only association that represents the entire supply chain of insured retirement strategies. IRI members are the major insurers, asset managers, broker-dealers/distributors, and 150,000 financial professionals. As a not-for-profit organization, IRI provides an objective forum for communication and education, and advocates for the sustainable retirement solutions Americans need to help achieve a secure and dignified retirement.