Communications/Editorial, Marketing, Project Management/Program Development
4 Year Degree
The Association for Public Policy Analysis and Management (APPAM) is a leading professional association for the public policy research field. The 2,600 individual members of APPAM include academics, practitioners, and students. The 100 institutional members of APPAM include graduate and undergraduate schools of public policy and management, and many leading policy research organizations and think tanks. APPAM sponsors an annual public policy research conference with 2,500 attendees, an annual international conference, two regional student conferences, several award programs, a professional journal—the quarterly Journal of Policy Analysis and Management (JPAM)—andseveral other special programs. More information can be found at APPAM.org. There are currently 5 staff people and the budget for the organization is $1.6 million.
We are looking for a Communications and Marketing Manager to help APPAM amplify its voice and promote the engagement we have with leading institutions and thought leaders. Some of the most important policy research in done by our members and the successful candidate will be tasked with positioning APPAM for continued growth.
The position is responsible for overseeing all communications, marketing, web and social media functions for APPAM; specifically, all communications with the APPAM membership, non-members and the public policy community. Further, we are looking for someone who can take the lead on developing a strategic communications plan for the association and ensure it fits into the overall strategic direction of APPAM.
Creation and maintenance of all content on APPAM.org
Manage the CMS system for text/images/page architecture and navigation within APPAM.org
Manage all communications with members, including a series of newsletters
Create and employ a communications plan for coverage of all APPAM events on APPAM.org, including coverage of APPAM’s Fall Research Conference
Manage external volunteers for all events to ensure that each event is well covered on the website and on social media
Opportunity to develop content/products that promotes the cutting edge research APPAM members do and is of interest to the field.
Create and maintain marketing timeline and master editorial calendar for APPAM and all staff members
Work with all APPAM staff to create a marketing strategy for each APPAM event
Work with journal authors for promotion and marketing of articles published in JPAM, APPAM’s flagship journal
Ensure that all messages that members/non-members/public policy community receive are cohesive and well branded
Work with graphic designer to create a look and feel for all marketing pieces and conference programs APPAM produces, both in print and digitally
Work within the APPAM membership database to create, reference and utilize target lists for marketing initiatives
Enhance APPAM’s presence on the web (including all social media outlets). There is opportunity to try new multimedia tools to engage members
Monitor the analytics for each of these accounts and suggest ways to increase reach and vary content
Manage a series of webinars for APPAM.org.
Management of the production of APPAM’s Fall Research Conference mobile app, in conjunction with the app provider
Ensure that the content on APPAM.org is rich, engages various stakeholder groups and utilizes all kinds of media (text, video, audio, etc.)
Create framework to connect APPAM to global policy and scholarly communities
Manage the design process for APPAM’s Fall Conference Final Program – a 100+ page program, in conjunction with the other APPAM staff and outside graphic designer
Ability to think strategically and help APPAM determine its strategic communication and marketing priorities to achieve success
APPAM is growing, adding staff and expanding efforts in all of its functional areas. The successful candidate will be expected to work independently, meet deadlines, engage multiple stakeholders, and be a great multi-tasker. In addition, the successful candidate should be able to shift back and forth between "big picture" projects (help define strategic direction) and more task oriented (updating the website) work.
Excellent oral and written communication skills; particularly in writing for the web
Familiarity with a variety of content management systems
Familiarity with a variety of AMS systems, currently using MemberClicks
Familiarity with mobile application systems, currently using CoreApps
Familiarity with e-mail marketing systems, currently using Constant Contact
Excellent project management skills
Excellent technical skills, including a familiarity with HTML and web design/layout
Familiarity and understanding of the public policy field preferred
An ability to synthesize complex policy issues into succinct, easy to read copy for a varied audience
Excellent organizational skills
Excellent research skills
Attention to detail
Creativity, especially creativity in introducing new communication channels to engage members
Superior multitasking skills
Superior problem solving skills
The ability to work independently to meet deadlines but also will be a good team player in a small office environment
Impeccable customer service skills
Comfort—and enthusiasm--with taking on new projects
Must be a savvy social media user and have a good working knowledge of how web and social media analytics work
Additional Salary Information: Generous salary and benefits package, including flexible schedule and 8% 403(b) contribution. Convenient downtown location.
About Association for Public Policy Analysis and Management
The Association for Public Policy Analysis and Management (APPAM) is a leading professional association for the public policy research field. The 2,600 individual members of APPAM include academics, practitioners, and students. The 100 institutional members of APPAM include graduate and undergraduate schools of public policy and management, and many leading policy research organizations and think ...tanks. APPAM sponsors an annual public policy research conference with 1,500 attendees, a second, smaller annual conference with approximately 100 attendees, an annual international conference, a regional student conference and several other small events throughout the year. APPAM also has a professional journal—the quarterly Journal of Policy Analysis and Management (JPAM)—and several other special programs, including an awards program. More information can be found at APPAM.org.